I am joined this week by Elizabeth Roithmayr-Clemens, the New Jersey Area Director for American Foundation for Suicide Prevention (AFSP). She shares her experience organizing community activities and advocating for greater suicide awareness and education. She speaks about losing a family member to suicide when she was 14 years-old and losing a friend to suicide more recently in 2013. Elizabeth describes her work for AFSP, and highlights how donations to the non-profit organization are used to educate the public, advocate for better policy, support survivors, and fund additional research on suicide. We discuss our ideas for reducing the stigma about mental health services, and increasing the likelihood that people will be willing to talk openly about mental health symptoms.